Recapping the launch: EVOLVE media call

October 5, 2015

Last Monday, EVOLVE launched to educate American consumers on the benefits of new technologies in unlicensed spectrum that are being designed to help meet their rapidly-growing demands for mobile services. “Through a series of speaking engagements, dialogue with policymakers, and consumer education,” the coalition said, “EVOLVE will promote the consumer benefits of unlicensed spectrum and new technologies for unlicensed spectrum like LTE-Unlicensed (LTE-U) and Licensed Assisted Access (LAA).”

 As part of the day’s exciting activities, representatives from four of the founding members – Dean Brenner, Senior Vice President, Government Affairs, Qualcomm Incorporated; Steve Berry, President and CEO, Competitive Carriers Association (CCA); Steve Sharkey, Director, Chief Engineering and Technology Policy, T-Mobile; and David Young, Vice President, Public Policy, Verizon – engaged with members of the media to discuss EVOLVE, its goals, and field questions.

Listen to the audio here:

 

“The headline for today is tremendous unity within the wireless industry,” Qualcomm’s Dean Brenner said to open the call. “This is a coalition of companies big and small, companies that compete with each other in the marketplace very intensely.”  

Anxious to address a misperception behind the development of LTE-U and LAA and affirm the coalition’s commitment to Wi-Fi, CCA’s Steve Berry said the following. “We depend on Wi-Fi also,” he remarked. “Fair coexistence is a priority. Unlicensed spectrum has been the sandbox of innovation for a long time. Indeed, EVOLVE made it clear that LTE-U and LAA are being carefully designed to play nice with Wi-Fi. And as T-Mobile’s Steve Sharkey made clear, new technologies and innovations like LTE-U and LAA can help all carriers – rural, regional, and nationwide – manage the exponential growth in wireless consumption currently hampering the next wave of innovation.

EVOLVE promised to keep open and consistent dialogue with all stakeholders in the mobile economy, including policymakers, consumers, and the press, and notes that this reporter call was just the first of many, productive engagements with the news media. To listen to the audio, click here and consider sharing with your friends and family! To keep up with our work, check us out on Facebook and Twitter.